We're just over a week ago from the ultimate Kardashian PR move.
On May 17 and May 18, E! will air a two-part Keeping Up with the Kardashians episode that focuses on the Bruce Jenner sex change.
It will feature various family members reacting to the major news, along with home video footage of Bruce as a father and husband way back in the day.
The Kardashians and Jenners want us to believe this special was filmed a long time ago.
But many can't help but wonder whether it was hastily put together as a reaction to relatives receiving major backlash for their lack of involvement in the Jenner-Diane Sawyer interview on ABC.
Either way, the one-minute teaser posted above tells us how Kris first met Bruce; gives us Kylie's opinion on meeting Bruce once he becomes a female; and shares with viewers Bruce's fears.
"I don't think I've ever been as scared in my life as I was to be extraordinarily honest with my kids," he says.
E! has also released a couple clips from the special, as we see Bruce showing off his painted toenails to Kim and Kris crying over what she has lost.
Will you watch Keeping Up with the Kardashians online when it comes to this special installment, which promises to be emotional?
Or do you think it's shameless and wrong that the family is exploiting such important news for the sake of reality TV ratings?